This programme brought together INEOS a global manufacturer of petrochemicals speciality chemicals and oil rich, and 30 students from the private, non-profit International School of Geneva based in Geneva, Switzerland.

The students were challenged to come up with ideas for a recruitment campaign that would attract apprentices and graduates and inspire them to want to work for INEOS against the backdrop of lots of negative publicity about the plastics industry.

The presentations from the students at the end of the 4-day programme were well received by the INEOS executives. There was a general sense of surprise about the maturity of the students, the quality of the presentation and the way in which they engaged the panel both during their presentation and during the Q&A session. The opportunity was also applauded by the parents who felt “It was an honour to attend the presentation at INEOS” and see first-hand how the students have been challenged and how much they have learnt. Their presentation was outstanding, as was their ability to answer insightful questions from Team INEOS”.

The students on this challenge were from La Chataigneraie-International School of Geneva.âtaigneraie .

The challenge was set by Allison Crawford – HR Director for INEOS and David Kirkwood – Director of the Polymer business for INEOS, parents of Ross Kirkwood, who participated on the programme two years ago.

Related Post

Gen Z Insights

Morgan Stanley Investment Management renews contract with EiA for a third year

Following successful programmes in 2022 and 2023 aimed at recruiting black heritage students, EiA is delighted to announce that they will be working with MSIM on a further on-line mentoring programme in 2024. Entrepreneurs In Action Investment Management Mentoring Program Discover the stories of the mentees who have participated on Entrepreneurs In Action’s mentoring programs […]

Gen Z Insights

Derek Browne. CEO of EiA, speaks at Weil, Gotshal & Manges LLP hosted by Robert Peston

Our CEO, Derek Browne, was a panellist on the Weil, Gotshal & Manges LLP Black History Month panel. The other panellists were Robert Peston and Charles Holmes from Pollen Street Capital. Derek talked about the impact of AI on Gen Z in the workplace, as well as the lack of understanding senior executives have of […]

Gen Z Insights

EiA launches Gen Z led research as a new client offering to disrupt traditional research models

The ability to engage and encourage innovative insights from Gen Z is the foundation of EiA’s work and has been for nearly two decades. Using its experience, innovative approaches and networks, EiA is launching an exciting new client offering focused on providing Gen Z led research to help international brands better understand this generation of […]