Gen Z Audience Insights For Business: Consumers & Employees

Gen Z and Gen Alpha insight from inside and outside your business

We help organisations hear directly from young people, uncover blind spots and turn generational insight into practical strategy, communication and innovation. For over 20 years, EiA has worked with global organisations to bring the voice of the next generation into the boardroom. A selection of that work is below.

Widening Access to Tech

EiA designed and delivered a national talent programme with Salesforce to increase Black graduate applications into technology roles. EiA applicants filled 20% of all intern places offered — demonstrating the direct commercial value of reaching underrepresented Gen Z talent through trusted peers.

Building the Next Generation Pipeline

EiA delivered its ICAN programme with Siemens Rail over four years, training apprentices and graduates to act as internal consultants. Participants identified real business challenges across depot communications, health and wellbeing, and health and safety — then presented business-ready solutions directly to senior leaders for review and implementation.

Giving Young Voices Real Power

EiA delivered the London Fire Brigade's first young employee intelligence programme using the ICAN model, training Gen Z staff as internal consultants. Participants produced over 100 pages of analysis

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Intelligence That Opens New Routes

EiA ran a Caribbean Gen Z Insights programme for Virgin Atlantic to understand why local passengers were choosing New York over London. The challenge was launched by Sir Richard Branson via video, and participants identified a student bag incentive as the strongest opportunity. VAA India launched the resulting student programme in 2017, delivering a measurable increase in student sales.

Real-Time Insight at Tournament Scale

Working with UEFA senior executives ahead of EURO 2020, EiA designed and delivered a Gen Z insights challenge covering how younger audiences were consuming live and recorded football across five countries. Participants provided real-time intelligence on viewing behaviour, sponsor engagement, and the tournament's digital and social media strategy — with findings delivered to UEFA leadership while the competition was in progress.

Intelligence for Financial Services

EiA designed and delivered a Gen Z digital employee experience programme for Fidelity International across the UK, India, and the APAC region — bringing internal and external Gen Z voices together with senior leaders across three continents. The programme fed directly into Fidelity's next digital development phase and gave senior leadership direct, unfiltered access to the generation they rarely hear from.

Investment Management Industry

Changing an Industry From the Outside In

EiA was engaged by ten leading global investment management firms — including Fidelity, Morgan Stanley, Aon, Mercer, and Invesco — to design and deliver a cross-industry diversity insight programme. 28 students aged 16 to 21 assessed the recruitment strategies of all ten firms and presented to a panel of CEOs and board members. Solutions were implemented within weeks, and three internship offers were extended to students at Oxford, Columbia, and Nottingham universities.