In April 2021, a group of 6th form students at YK Pao, one of China’s highest profile private schools, were set a Business Challenge by the senior design team at Geely Design, a global network of design studios that support Geely Auto Group, with studios in Shanghai, Gothenburg, Barcelona, California, and Coventry. The programme was sponsored by St James’s Place, China.

 The students were asked to consider the link between the education experience for the community, means of travel and the role of technology in 2040 in a growing city called Xiongan, China.

The questions addressed were: How will they get to school?  How will the mode be environmentally sustainable?  How will young people be taught? How will technology or apps be used to communicate? The ideas did not have to be limited to ‘cars’ – options could be underground, on water, in the air or something that yet does not physically exist.

Related Post

Gen Z Insights

Morgan Stanley Investment Management renews contract with EiA for a third year

Following successful programmes in 2022 and 2023 aimed at recruiting black heritage students, EiA is delighted to announce that they will be working with MSIM on a further on-line mentoring programme in 2024.

Gen Z Insights

Derek Browne. CEO of EiA, speaks at Weil, Gotshal & Manges LLP hosted by Robert Peston

Our CEO, Derek Browne, was a panellist on the Weil, Gotshal & Manges LLP Black History Month panel. The other panellists were Robert Peston and Charles Holmes from Pollen Street Capital. Derek talked about the impact of AI on Gen Z in the workplace, as well as the lack of understanding senior executives have of […]

Gen Z Insights

EiA launches Gen Z led research as a new client offering to disrupt traditional research models

The ability to engage and encourage innovative insights from Gen Z is the foundation of EiA’s work and has been for nearly two decades. Using its experience, innovative approaches and networks, EiA is launching an exciting new client offering focused on providing Gen Z led research to help international brands better understand this generation of […]