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  Our Journey
  
  EiA was established in 2003 to connect young people and businesses to discover fresh insights.
  
  Meet Our Founder
  
  “I want the voice of Gen Z to have a voice at the table to help a generation of leaders hear beyond their echo chamber and find solutions to complex problems through a new perspective and lens.”
  
  Derek Browne, CEO and Founder
  
  Diversity, Equity And Inclusion
  
  Diversity, equity and inclusion is at the heart of what we achieve and what we do.
  
  Making a Difference
  
  Everyone should have the opportunity to connect and engage with Gen Z as customers, employees and citizens of the future.
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Salesforce

INTRODUCTION

Salesforce is committed to building an inclusive workplace that reflects society. The technology industry is seeking to improve the diversity of its workforce. Salesforce wanted to see more black representation in their highly competitive and sought-after summer internship programme.

Using EiA’s Classroom to Boardroom programme, Salesforce gave young undergraduate and postgraduate Black students an opportunity to connect with the IT industry by exploring solutions to a ‘Business Challenge’ looking at the impact of hybrid working and COVID on this group.

HIGHLIGHTS

Business knowledge

Over 100 students were invited from 40 universities to take part in a virtual coaching day, during which the students were introduced to various parts of the business, coached by EiA trainers, and assessed by Salesforce staff.

High profile

27 students were selected for Phase II and worked with Salesforce staff to review current initiatives and conduct research into what other companies were doing, culminating in a presentation to the VP+ executives in the UK.

Gen Z Insights For The Investment Management Industry

Beyond work experience

The programme only recruits 30 graduates nationally, EiA filled 20% of their intake. All 27 students were matched to a Salesforce mentor for a further 12 months.

REFLECTIONS

Toby Astor, VP of Salesforce Ignite International

The event and presentation inspired the whole leadership team, challenged our innovators to think differently, and offered up some genuinely new recommendations for topics we should investigate. An inspiring, innovative and compelling presentation that was deeply researched with well thought through recommendations.

Sharon King, VP of Pre-Sales

The programme provides valuable insight into the talent and innovation of young people – experience does not always give the full story of potential.

PARTICIPANTS

The advice, encouragement, and lessons that I was able to receive were invaluable. I definitely learnt things that I will carry for the rest of my life.

The best part of this programme is the fact that it exists in the first place. I have never been part of anything like this tailored for black talented individuals.

I think the best part has to be the jubilation after the presentation on Friday. To hear the high praise from senior people in the industry gave me a real sense of achievement.