EiA produces research and insight that helps organisations understand the expectations, behaviours and decisions of Gen Z and Gen Alpha. Our work brings young people’s voices into strategic conversations, helping leaders make better decisions about customers, employees, communication, trust and future growth.
New report: The Generational Pension Divide
Created by Capita Pension Solutions and Entrepreneurs in Action, this report explores how Gen Z and Gen Alpha are changing the rules of pensions, savings, financial confidence and long-term engagement.
