Unicef partnered with the International School of Geneva, one of the oldest international baccalaureate schools in the world and highest profile fee-paying schools in Switzerland, to find new ways of engaging with the next generation of donors by understanding how young people from high-income countries see and connect with UNICEF.

Working with UNICEF heads of innovation, global fund raising and specialist consultant on their global youth engagement strategy an innovation challenge was designed for the ‘Classroom to Boardroom’ online programme with 25 x 16 year olds.

The programme took place over 4 days and the students presented their insights and solutions to executives in Geneva and New York.


Broad review undertaken

UNICEF’s executives received insights and reviews of the content of their website/school resources, social media strategy, along with an analysis of where the gaps were and how this content could be improved.

Gen Z Insights For Salesforce | EiA

Well worked through ideas

Campaign ideas were presented with worked through and researched examples of how they could engage affluent students like themselves with the UNICEF brand.

Unicef Strategies

Additional insights

In addition to providing insights on fundraising strategies for UNICEF, ideas for developing partnership strategies were also presented.



I really enjoyed the presentation. It was exhilarating. My heart was pounding but I had a super time.

The best part was at the end when I finally saw all our hard work and effort materialise. It filled me with a great sense of pride and overall the pride I got at the end of this project in both my work and time spent is something I will carry on forever.

Working as a team and tackling some of my fears of presenting in front of a large audience were the best parts.


Youth Engagement Strategy Gen Z
Unicef Gen Z Insights
Gen Z Insights Form Unicef
Gen Z Youth Engagement Unicef
Youth Engagement Strategy Unicef
Unicef Gen Z Consumer Behaviour
Unicef Youth Engagement Strategy
Gen Z Consumer Behaviour For Unicef
Gen Z Consumer Behaviour Unicef