In July 2020, PwC and Entrepreneurs in Action ran a challenge for a group of Year 12 students. The students were tasked with developing ideas around what could be done to support young people (16 – 24 years old) in terms of education, employment or training in the wake of COVID-19.

The programme was run entirely virtually, with this being one of the first online innovation programmes run in the UK in response to COVID-19 school closures.

The students’ insights and solutions were presented to a PwC Panel from their local public services and cities and sustainability teams, who work with local authorities across the country.


PwC Opportunities

Maximising local assets

The ability to utilise existing local assets left underutilised by COVID-19 to facilitate employment workshops, training opportunities and support for job applications.

Gen Z Diversity Project | Investment Management Industry

Identifying the root cause

The need to provide solutions targeted at the root cause of disengagement with employment or training opportunities, for example tailored support for teenage parents who are not in employment, education or training.

PwC Support

Targeted approach

The need to prioritise mental health support and to de-stigmatise seeking out support.



It was good to develop my thinking and have to understand why things occur, not just learning facts.

It was very different working on a task like this as it was nothing like school. I enjoyed learning how to work on a business task in a team and it gave me a greater insight into what work life could be like.

The best parts were working as part of a team online, coming up with viable solutions to the problems posed and being able to present to PwC at the end of the week.