Fidelity is committed to increasing social mobility. As part of this, the Fidelity Scholarship Programme aims to transform the lives and career opportunities of aspiring, talented people from financially disadvantaged backgrounds by providing financial aid to enable them to complete tertiary education. Through this, Fidelity also aims to enhance its early career pipeline to bring more diverse talent into the organisation as well as increase brand awareness among Gen Z in target geographical talent pools – the future generation of Fidelity’s employees, customers and clients.
EiA designed a global programme that would operate successfully across 3 continents. The programme was run on a Saturday morning with 18 x 1st year undergraduates from India, China and UK working together in mixed groups throughout the day. The day was focused on improving student’s understanding of personal finance and the value of money and was supported by Fidelity volunteers.