CIDA (Community and Individual Development Association) was founded in 1979 to help create free access for disadvantaged youth to institutions of higher learning and educate unemployed youth out of poverty.
In 2010, EiA was commissioned to deliver a 7 day programme to 30 students at the CIDA City Campus in Johannesburg. The first 2 days were spent on an ‘Entrepreneur in You’ programme exploring their motivation and building core entrepreneurial skills followed by a 5 day ‘Campus to Boardroom’ Business Challenge during which the students responded to one of two challenges set by Standard Bank and Omnicor.
The programme culminated in the students presenting to the executive team in the boardroom of Standard Bank. In addition there was a chat show, involving the head of Nike South Africa and the head of South African World Cup organising committee and a visit from representatives of Leaders’ Quest.