Barnardo’s is the leading children’s charity in the UK. They believe in helping children no matter what problems they are facing. As a charity, much of the work Barnardo’s does is funded by donations and many of their donors are from the over 50 age group.
To maintain their long legacy of over 150 years, Barnardo’s must now improve their rapport and relationship with the younger generations; particularly Gen Z who could be potential future donors.
The innovative fundraising ideas presented by the students resonated so greatly with the Barnardo’s team that there are plans to launch at least one of them.
Students improved their personal skills in team working (100%), problem solving and working to tight deadlines (94.7%), self-motivation (89.5%).
Louise Parkes, Director of Income and innovation, Barnardo’s
The young people were innovative, articulate, professional and well planned in their presentation. They had clearly done a huge amount of work to support their ideas and they were based on research and insight.
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Lynn Gradwell, Director, Children Services (London) Barnardo’s
I was impressed with the team work that the young people demonstrated in achieving the task. They were very professional in their approach and presentations and came up with some fantastic ideas and had the research to back them up.
“The best parts of the event were the opportunity to get in touch with real life problems and solve them unlike what we learn to do in the classroom.”
“I enjoyed the opportunity to work independently to meet deadlines and present to important people.”