National Skills Academy for Rail (NSAR)
NSAR provides membership, assurance, insights and skills solutions to help employers, trainers and organisations develop and sustain a highly skilled workforce to ensure the delivery of a world class rail service.
The business challenge given to the students was focused on how to better engage and attract young female talent into the rail sector as part of the ‘Routes into Rail’ industry initiative.
HIGHLIGHTS
New website design
A new website design was suggested including landing pages, specifically designed to work best on different devices (iphone, android, ipad etc).
Targeted social media campaign
Using images of women working in rail in different roles, a social media campaign was created which included strong use of Instagram.
Tailored marketing plan
A focus on community and environmental messages was identified to appeal to a female audience, along with better distribution of information in schools about careers in this sector.
REFLECTIONS
CEO / COMPANY NAME / OBI VAN KENOBI
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CEO / COMPANY NAME / OBI VAN KENOBI
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CEO / COMPANY NAME / OBI VAN KENOBI
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
CEO / COMPANY NAME / OBI VAN KENOBI
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
CEO / COMPANY NAME / OBI VAN KENOBI
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
PARTICIPANTS
I was the CEO of the project and I found it a very enjoyable experience. I learnt that communication is key to project success as well as ensuring everyone is enjoying their roles.”
“I learnt how to work in a team, that you always have to remain professional and that it is important to try things that you otherwise wouldn’t. I would never have thought about a job in marketing but after classroom to boardroom I am interested in pursuing this.”
“It seemed daunting and a mountain of a task but I have developed a lot of useful skills whether I join a business or found a business.”
“We were thrown in at the deep end but safely, like a real job but you won’t get fired!”